Understanding your audience is one of the most important parts of marketing in general. Many companies entering the Chinese market expect that their audience in China will like the same things that their audiences in other markets like. Wh…

China’s #1 Search Engine – Baidu As you likely already know, China’s search engine market isn’t dominated by Google like in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attac…

1. Enter your login information You can login to your Baidu PPC account directly from the Baidu PPC advertising official website (www2.baidu.com). 2. Find Search Ads Promotion After logging in, you will be able to see an overview of your a…

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize…